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How to Promote Music on Instagram: Tips & Tricks for 2024

While Instagram is a visual platform, it can be of great service for when you want to get your audience acquainted with your new releases. The platform can help establish your unique visual brand and build interest in your material. Here we will give you all the essential tips and tricks of how to promote music on Instagram like a pro.

If you market your music across all social media like the best, then read How To Market Music Online: A Beginner’s Guide For 2024 by Edmwarriors.

How to promote music on instagram by nailing your personal aesthetic

Even though music is not a visual medium, having a cohesive aesthetic creates a recognisable and memorable visual identity for your art. It helps you stand out from the crowd and establishes a consistent brand image that fans can easily identify. By using consistent colours, fonts, and visual elements, you create a cohesive visual language. This will make the designs for your artwork or promotional materials, for example, well tied together.

Also, a well-curated and visually appealing Instagram feed demonstrates professionalism and attention to detail. This doesn’t mean that all your posts need to be 100% the same, that would get monotonous for both you and your audience. Instead, try making them similar enough so that they feel cohesive.

If you want to learn how to promote music on Instagram well, you can even find a feed planning app. The look of your feed acts as a visual filter, attracting followers who are more likely to appreciate and engage with your music. And by doing that, you can build a loyal fanbase that genuinely supports and connects with your music.

Promote music on Instagram by posting engaging content

Remember music is one of the best ways to move people emotionally in all sorts of different ways. The goal is to create content that entertains, inspires, and engages your audience. With countless posts vying for attention on Instagram, it's crucial to create something that stands out and the best way to do that is to focus on your own individual voice, style and approach.

Your social media presence is an opportunity to showcase your personality as an artist. And to connect with your audience, and promote music on Instagram, there are several things you can do in that regard. Sharing glimpses of your life, creative process, inspirations, and the story behind your music. Authenticity and relatability are key elements that will make them feel connected to you on a personal level. Think of it this way: what would you want to see from your favourite artist?

Give them variety to keep them interested

While consistency can be great for brand recognition, keeping things the same can get really boring for people. A way to avoid that is keeping your content fresh and diverse. Experiment with different types of posts, such as music video teasers, live performances, making-of footage, or even collaborations with other artists. Be creative with your content and think outside the box to offer your followers something unique and memorable.

A call to action is also a great way to make your listeners engage with you. For example, you can ask them to leave a comment, tag a friend who might enjoy your music, or answer a question related to your latest release. These are all classic ways to prompt your followers to actively participate in the conversation and deepen their engagement with your content. They may seem clichè, but they are great if you want to know how to promote music on Instagram.

User-generated is great for promoting music on Instagram

Making fans participate with the artist they admire is always a good idea. So, encouraging them to create and share content related to your music is a win-win situation. For example, you can repost their stories of your life performance and make them feel noticed. User-generated content not only provides social proof of your music's impact but also fosters a sense of community and involvement. It shows that you value and appreciate your fans.

Another similar idea is to collaborate with other artists to create engaging content. This can involve featuring other musicians on your profile, cross-promoting each other's music or events, or even collaborating on joint projects. This goes back to the previous point about variety, as two different artists merging their individual approaches can create something fresh and exciting. Plus, you can get some of their fans, and they can get some of yours, which is a great way to promote music on Instagram, or anywhere else.

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How to promote music on Instagram by using relevant hashtags

Hashtags allow your content to be seen by a wider audience beyond your followers. They are a way of indexing on a particular website and can allow your posts to be seen even years after they have been uploaded. When you use popular and relevant hashtags, they can appear in the explore section or search results. It's a way to tap into communities and conversations surrounding specific genres, and you can't learn how to promote music on Instagram without using them.

By using niche or genre-specific hashtags, you can target a more specific audience who are interested in the type of music you create. It's important to research and use hashtags that are commonly used within your genre and be aware that a lot of hashtags doesn’t necessarily mean discoverability. For example, if a tag has a million results, your post can get lost easily if you are not that popular. So, sometimes it’s easier to reach for the medium-sized ones.

Trending Hashtags: riding the wave of popularity

Keeping an eye on trending hashtags related to music or popular events can be beneficial. If there's a topic that aligns with your music or brand, incorporating those tags in your posts can increase their visibility and attract users who are actively following or engaging with that trend. This is a short-term solution that engaging in can be beneficial in the long run.

Researching tags is the best way to promote music on Instagram

Something important to know if you want to learn how to promote music on Instagram: the platform allows up to 30 hashtags per post, so use them strategically. Aim for a mix of popular and niche hashtags that are relevant to your style of music or even local music scene. A tag should be popular enough to make new people discover you, but not so large that your post gets lost among the crowd.

And another thing to remember: using too many hashtags can make your caption look cluttered and spammy, so it's best to select the most effective ones. In extreme cases this could get you shadowbanned, which is bad for both you and your fans.

How to promote music on Instagram with Reels and live streams

Instagram Reels have become a popular feature on the platform, and using them to create captivating and creative videos can help you reach a wider audience. You can use them in all sorts of creative ways, like posting teasers for your upcoming track, album or even music videos. They are just another outlet to promote music on Instagram, and they can be filled with potential creativity.

Use Instagram live streams to bring your listeners closer

Live sessions offer opportunities for immediate engagement and are among the best ways to promote music on Instagram. You can interact with viewers through comments, answer their questions and give them the sense that they know you. This real-time interaction allows you to understand them better, and build stronger connections.

How to promote music on Instagram with Ads 

If you are a music maker who has a bit of money for paid promotion, then Instagram Ads can be really helpful to you. The platform offers various ad formats, such as photo, video, carousel, and Stories ads. You can use all of them to make your music reach new people. You can showcase new music videos, albums, or any other engaging content that will capture attention and generate interest.

The website also provides detailed analytics and insights for your ads. You can track their performance, including impressions, reach, engagement, and conversions. This data helps you understand how to promote music on Instagram in an optimal and personalized way.

Frequently Asked Questions:

Q: How is creating branded hashtags in Instagram helpful?

A: Creating your very own branded hashtag can help build a community around your music, as well as establish your personal brand more firmly. Encouraging your fans to use your unique hashtag when they share your music or attend your concerts allows you to easily track and engage with user-generated content.

Q: Are Instagram Ads flexible in terms of budget?

A: Yes, Instagram ads offer flexibility in terms of budgeting. They allow you to set a daily budget that aligns with your promotional goals and resources. Starting with a smaller budget and gradually scaling up based on the results allows you to test and refine your campaigns and sharpen your promoting skills.

Q:Do Reels and live broadcasts give me more visibility on Instagram?

A: Instagram's algorithm tends to favor the use of live streams and Reels. When you go live or share videos, the platform may prioritize your content to a broader audience. This can help you to reach users who don't follow you yet.

Feb 13 2024
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Edmwarriors Team