Edmwarriors Team
In today's digital age, musicians and artists have many incredible platforms at their disposal to showcase their talents and uniqueness. And one of them is TikTok. The rapidly growing social media app isn't just for dance trends and viral challenges – it's become a thriving space for marketing music.
If you're an EDM artist (or any other kind of musician) wondering how to promote music on TikTok, you're in the right place. In this article, we'll explore all the fun ways you can use the app and capture the attention of its dynamic and young user base.
How to promote music on TikTok by using trending hashtags
If you want to know how to promote music on TikTok, then understanding that the algorithms behind the platform are always changing is crucial information. But there’s one thing that will probably always be constant and that is the way it utilizes trending hashtags.
The first thing you want to do is research the current trends that are abuzz on TikTok’s Discover page and identify the trending hashtags that they use. After you’ve done that, you can find many creative ways to align your music with them and ride the wave of popularity to your advantage.
Use hashtags in your captions and comments
Hashtags are not only for trying to be part of a trend – they can serve you in a more long-term strategy that will improve your discoverability when learning how to promote music on TikTok. Relevance is key and you can use a video’s caption to pick the perfect hashtags for your personal brand. Those can sometimes even be a tag with your own artistic pseudonym.
With hashtags it's also important not to overdo it, as having an excessive number of tags can make your captions look cluttered and visually unsavory. Using from 3 to 5 hashtags should be sufficient and functional. Another neat and useful trick is leaving a comment on your video in the form of a few hashtags that are related to the content. This will give it some extra boost in visibility on the platform.
Always experiment and learn
As we’ve already noted, the platform’s algorithm is dynamic and is always susceptible to change. So if you want to know how to market music on TikTok, it’s best to experiment with different hashtag combinations to see what works best.
It’s recommended that you rotate your hashtags in your posts so as to not seem repetitive and spammy to your viewers. Using a mix of broad and more specific tags helps. Monitoring analytics is another useful idea – paying attention to which tags contribute to more engagement in terms of views and shares can inform your future choices.
You can think of hashtags as similar to breadcrumbs – they lead users to your music and help them stay. By using them strategically you can cultivate the right audience that will best appreciate your own style of music. So, embrace the hashtag game, and let your music find its rhythm within the TikTok symphony.
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How to market music on TikTok without getting banned
Every game has its rules and this platform is no exception. To learn how to market music on TikTok successfully, you must be aware of them and make sure you don’t violate any, as that can lead to anything from shadowbans to outright account deletion. So here are some of the things to watch out for:
Copyright violations: this is the biggest thing you have to be aware of on the platform. Using copyrighted music without authorization is a common mistake that can lead to account suspension. So, be aware of any duration restrictions that may come with using someone else’s music if you need to do that in a certain video.
Inappropriate content: this can be anything from explicit, offensive or adult content and hate speech, and can result in the immediate removal of your videos or account. So our advice is: keep it classy and engaging.
If you want to learn how to promote your music online more effectively, read our guide on How to Market Music on Social Media.
How to promote music on TikTok more effectively with the platform’s analytics
The secret weapon of all modern social media platforms is their analytics panels, which are crucial if you want to promote music on TikTok in particular. This wealth of insightful data can help you greatly refine your marketing approach, by allowing you to optimize your strategy, to better connect with potential new fans.
TikTok Pro analytics is also useful because it allows you to access specific metrics, such as views, likes, shares for every video you’ve uploaded. You can see which ones are gaining traction and start working in that direction. You can even find out at what time of the day your followers are the most active and schedule your posts accordingly, so that every time they open the app they see your videos.
Follow trends to promote your music on TikTok
As we mentioned before, following trends and taking part in challenges can be really beneficial, not only for the use of hashtags, but in a broader sense when you want to promote music on TikTok. This capitalizes on the platform's dynamic nature and the high engagement levels associated with trending videos.
Trends can provide you with the benefit of leveraging already existing fandoms and communities. This type of cross-pollination can enhance your discoverability, which will in turn give you more visibility and give you better chances of new people discovering your music and becoming long-term fans.
How to promote music on TikTok by using your new song as a soundtrack
This is probably one of the best ways to promote music on TikTok – by using your own song as a soundtrack to one of your videos you not only promote your new track but you can potentially start a new trend. Here are a few things to consider:
You can’t use a song if it’s not in TikTok’s music library, so make sure it’s uploaded on the platform. Also, make sure you select the most recognizable and impactful part of your song, that way it will make an impression.
The video itself is where you can get creative – you can create a captivating experience by using components that complement the music. This doesn’t have to be an expensive studio production, it just has to be connected to your music. In reality it can be anything you want to be associated with it.
The caption – the best way to provide context for your song and another outlet for your unique creativity. It can provide information about the genre, the inspiration behind the music, or any other engaging storytelling tool that will help people relate to your song.
Here’s where you have to remind yourself to use relevant hashtags – they should reflect the music’s genre, theme, or any trends on the platform that you can incorporate in a creative way that doesn’t go against your personal brand.
Haven’t made a TikTok video before? Check out How to Make TikTok Videos and get started!
Community is built on communication
Those words even share the same root. This is probably the most important thing you need to know if you want to learn how to market music on TikTok, or really, any form of outreach – harvesting a genuine sense of community and human connection is the key.
Music leaves unforgettable emotional connections with people. It can also have a lasting impact on their lives. And here are a few things you can do in order to facilitate that for your own personal brand:
Invite audience participation. By allowing your viewers to create their own videos and responses using your music, you give them the chance to make it their own and add their personality to it. It also boosts its popularity, so this is a win-win situation. Audience participation can take a lot of forms, like musical challenges, emotional interpretations and much more.
Collaborating with other musicians and influencers can amplify the reach of your music. Here it’s important that your content aligns with theirs, be it genre or value system. Musical collaboration can cross into audience participation if, for example, you invite a guitar player to play a solo over your music. This would be beneficial for both musicians, since it can grow the two fan bases at the same time.
It’s important to note that the best way to promote music on TikTok, or indeed any other platform, is to be genuine. All of the marketing strategies we mentioned above present you with great opportunities to weave in your personality and the uniqueness of your music.
But all of this should be done with mindfulness, as people can sense phoniness from a mile away, and being perceived as ingenuine can have a terrible effect on your music career. This is why choosing collaborators and engaging with TikTok trends should be done with thought about your online persona. The way people see you online is your personal brand and you should take care while growing it.
FAQ
Q: Is TikTok a good platform to market music on?
A: Yes, TikTok can be a great platform to market music on, as it allows for easy collaboration, audience participation and engagement. Riding trends and using its analytical features is another of its benefits.
Q: What type of content performs well on TikTok?
A; Music-related challenges, dance routines, behind-the-scenes glimpses, and storytelling videos about your music journey are popular. Unique, catchy, and visually appealing content tends to attract more viewers.
Q: Is it important to use trending hashtags when marketing music on TikTok?
A: Yes, using popular and relevant hashtags can increase your music's discoverability. However, ensure the hashtags align with your content and aren't overly generic, as that can lead to them getting lost in the vast daily content.